Author: Mario Palmieri

Digital copywriter with a pinch of sarcasm. Multiple skill sets, loves to learn new stuff and fight with strangers on social media.

How much is Facebook advertising?

According to the Naningans’ European Facebook Advertising Benchmark Report, the UK has the highest mobile ad spend in Europe and it is a little bit above the average in terms of costs.

Written by

Mario Palmieri

5 impulse factors commonly used in landing pages

Impulse factors on landing pages trigger people to buy your product. Here are the most popular: fear of loss, urgency, scarcity, greed, and Jones’ effect.

Written by

Mario Palmieri

Why brand positioning is important for a good naming

How can the brand positioning influence the naming? We examine a case study and then we discuss about the importance of brand positioning for that work.

Written by

Mario Palmieri

Are you ready for the Black Friday?

Black Friday is coming soon, and together with Cyber Monday it represents one of the best moments of the year for e-commerce websites and for all those who sell anything online.

Written by

Mario Palmieri

5 psychology tricks for your ads

What makes a marketing message so powerful? Sometimes science gives us the answer: psychology and marketing have always walked together, and we can’t deny that many brands use it to their advantage.

Written by

Mario Palmieri

How to get good reviews online (and why it’s important)

Before buying anything, people look for reviews, get information from them, and makes decisions based on them. The question is: how to get good reviews online?

Written by

Mario Palmieri