You may have heard of the new EU copyright law that was supposed to be discussed a few days ago, on the 5th of July, and that was postponed to September 2018, instead. The new law, the articles 11 and 13 in particular, have been in a whirlwind of controversy lately due to their very strict nature, and how its approval would have meant strong limits to the information available on the internet.However, this law did not have much space on mainstream media, so we want to briefly talk about it and understand what to make of it.
I really do understand when people visit a Search Engine Optimisation company and ask to be at the top position on Google for a wide spectrum keyword, but this is not always possible. For example, we did rank some websites at the top of the SERPs we targeted, but it only happened after a lot of work, time, and money invested and it's a non stop work because rankings are subject to changes every single second. In other words, websites can go up and down on Google anytime.This is the reason why we would never dare to tell our customers we can deliver "guaranteed SEO results" — nobody can because of the same nature of search engines and world wide web.
Let's say you have a website, or a corporate blog, and an acceptable presence on social media. You may think you are all set to go and get some contacts that you will convert into sales.However, something seems not right: people land on your website, but they never fill the decisive form, or worse, they leave in a few seconds. When you start noticing this trend, you will likely invest in technical optimisations, like improving SEO, making the navigation smooth with some UX design tweaks, and calling your web developer to do some magic and increase the loading speed. However, many times it is "just" a matter of words. If your calls to action are too weak and the content of your blog posts is not useful for your target, you might need to include some copywriting services in your optimisations list.
You may have noticed that chatbots are on the rise: a lot of businesses use them in many different ways, and not only on Facebook, but also on external pages, such as a website. Basically, you can have Facebook Messenger on your website. Facebook Messenger, in fact, allows the integrations with third party apps, in order to have a bot that gives "intelligent" answers to users who engage a conversation.Now that the Customer Chat plugin is available for everyone, third party apps are no longer necessary, so users will be able to use Facebook Messenger without leaving the website.
We all have things to do at work. Daily activities, sub-activities of activities and long term projects. Simply keeping track of what we had done and what we still have to do to complete a work, sometimes is all we need. Also, if you work in a team, you want to know who does what and when, and possibly exchange files and make sure they are ready to use.
The reason why you opened a blog is likely to attract visitors that could become potential customers in the future. The way you do it is helping your target finding a solution to their problems in your posts.Your priority is still to write useful content, but you cannot forget about the main goal of a blog post: convince your reader to read the next one. And then another one, and another, and another, and another, until your occasional reader becomes a regular one.So, how to keep a reader on the blog after the first post?