When you visit a website, you only keep scrolling if it visually matches your needs: if you are visiting a news website, you expect it looks like such, with no gaudy colours, and a professional look. That’s the first instinct. After that, the content becomes your focus, of course. On the other hand you also remain on a website when it looks different and original when compared to all other competitors in the same niche.
At the same time, the general look of your website should recall to the colours of your logo, and the logo should recall to your company.
Graphic design is essential for your business online, but we know sometimes it can be a bit bewildering. If you want to know a bit more, we recommend you to read about: