Graphic Design

Show your true colors!

Graphic design is the art of combining different visual elements to create something unique and beautiful. Just like content, also colours, animations, pictures, logos, and so on, catch users’ attention, so they can’t just be random. This is part of the web design process, and every choice should be the result of an analysis, both for aesthetics and communication purposes.

Visual is the first language we learn. On the internet, it is the first one we understand.

What can Graphic Design involve?

Logo Design

The logo is the face of the brand. A logo should communicate your identity, your values, and your mission.

Pictures

A picture is worth a thousand words. And it is so true! Pictures communicate so much, that we will choose them carefully.

Typography

Fonts are important for readability and aestethics, and finding the best is not always straightforward, but we deal with it effectively.

Design Standards

We’ll design the graphics following the modern trends. Your website will look as fresh and original as possible.

Responsiveness

No more overstretched pictures and distortions when visiting your website on mobile. We will make it beautiful on all devices.

Colours

Colours are not just a matter of taste, they represent your brand, and they trigger impulses, which can be used to your advantage.

Target

We analyse the demographic profile of your potential buyers. The visual will match their needs and improve your conversion rate.

Below the Line

We can craft graphics for BTL materials, such as flyers, brochures, or leaflets, because they are still part of your branding.

Above the Line

We consider online advertising among ATL media. It’s critical that you reach the right people, and a designer can craft compelling graphics.

A few more details

What is it about?

When you visit a website, you only keep scrolling if it visually matches your needs: if you are visiting a news website, you expect it looks like such, with no gaudy colours, and a professional look. That’s the first instinct. After that, the content becomes your focus, of course. On the other hand you also remain on a website when it looks different and original when compared to all other competitors in the same niche.

At the same time, the general look of your website should recall to the colours of your logo, and the logo should recall to your company.

Graphic design is essential for your business online, but we know sometimes it can be a bit bewildering. If you want to know a bit more, we recommend you to read about:

Corporate design

Corporate design includes all those elements that make the brand identity. Let’s start with an easy example: if you have a bank account, you know your bank has a logo: it’s on top of their branches, on your cards, on your statements, on the business cards, and so on and on. However, logo is not the only visual element characterising your bank: you may have noticed that your card is made of a certain colour, as well as their website, when you do online banking, and even the letters seem to have always the same style. Is it random?

Obviously, it is not: it is a corporate design. And it looks always the same because everything must keep a certain coherence. It is important that all communications between the brand and their customers are unified under the same style, where even the materials are chosen for a reason.

The reason why corporate design can’t be haphazard is that people would not associate different identities to the same brand: let’s try again with the same example: if your bank had completely different graphics for their social network profiles, would you say they are the same company or just leave the page thinking it is a fake?

That’s why we will design a corporate design that matches the image of your brand and communicates its identity.

How much does it cost?

Giving an exact price to graphic design services is hard, because they often are bespoke, therefore the price is different for each client.

Restyling a website might cost as little as £500 for some light and easy tweaks, and a logo design could cost from £100 to £1,000.

Corporate design can start from a few hudreds of pounds and reach peaks of £10,000. It truly depends on a lot of factors that should be properly analysed.

The point is: don’t be afraid to ask for a quotation, especially from Wiredmark, because only an experienced team will be able to suggest you what is the best and most cost-effective way to achieve what you want.

Get in touch

Let's talk about you, about us, about your projects and ideas.

Feel free to get in touch with us with absolutely no commitment: we are more than happy to help you do things the right way on the web. Your ideas have a weight and should not be left to chance. That’s why our professional team is at your disposal seven days a week.

You can talk to us about your project, about something you need to get done on a website, about the web application you need to work better, about technical advices or anything that falls in the online field: we can get there.

Don’t make the mistake of procrastinating by missing the opportunity of a professional confrontation: we have been working on the web for all our lives and we are eager to share our knowledge with you.

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