What can Marketing & Advertising involve?
A few more details
In order to define your web marketing strategy, you must have some goals. Nobody decides to invest on a presence online just for the sake of it. All businesses have goals, you just need to understand what goals can be achieved through the web.
However, not all goals are the same, and some cannot be achieved with a web marketing plan, on matter how good it is. This happens because sometimes your goals don’t have all the characteristics they should have. In fact, in order to be good goals, they should be S.M.A.R.T.:
- Specific: all goals with a wide scope are likely not to be specific enough. You have to concentrate only on things that can increase your ROI;
- Measurable: let’s say you want to increase traffic on your website. How much? 500 more sessions per month? A 30% raise? This needs to be clear, otherwise you won’t know how effective your marketing strategy is;
- Achievable: don’t overestimate your budget and your abilities, because when you won’t achieve what you wanted, you are going to be frustrated;
- Relevant: not all achievable goals are useful. Make sure they are all good for your business;
- Time-ranged: there must be a time range in which you can move, because if you achieve a goal in one year, but it was meant to be achieved in six months, it is not a success.
Knowing your target is also important for your strategy, because it will define your communication style, your tone of voice, and the concept of all your campaigns, and it will also define what tools suit your needs best: social media advertising? Videos? DEM? We will figure it out after a proper analysis.
When it comes to advertising, you know the internet is a great resource. There are so many tools and so many ways to advertise a product that you may be spoilt for choice. Also, advertising on the internet is cheaper than traditional media.
Advertising is actually the core of web marketing: it allows your business to meet new potential clients, and there is a variety of tools you can use to advertise your business online, each one with its pros and cons. A good marketer knows which is the best tool in every case.
Once we pinpoint the best tool, it’s time to craft a good advertisement. Needless to say, copywriting is very important in this: a good copywriter figures out what the target thinks and what is its language and creates a compelling ad.
After that, we won’t leave you alone (unless you want it): monitoring the statistics will help you figure out what is working and what is not, and then fix all the weaknesses you find in your strategy. We will help you to interpret the key-metrics and tread accordingly.
A Landing Page is a web page where users “land” after clicking on a search result or an advertisement. These pages are meant to persuade visitors to accomplish a certain action, such as leaving their e-mail address, download a content, or buy a product.
Many elements and factors make a good landing page: the offer is the most important, because if it is not relevant, it won’t work. Then we have copywriting, design, tracking codes, and so on.
If your goal is lead generation, a landing page is your best friend. We study each and every part, paying attention to every single detail, because even a small element can make a conversion. The whole page is designed to lead the user exactly where you want to, without any distractions.
We also know landing pages are often part of a funnel, so they must be coherent with all other stages in terms of tone of voice and graphic design. A funnel is the journey that converts a lead to a sale. It usually starts with an advertisement, continues on a landing page, and passes through various stages, e.g. an e-mail series, a webinar, more landing pages, and terminates when the customer buys the product (because if they don’t, probably the funnel continues).
Persuasive copywriting is essential on a landing page: the language used, the tone of voice, and the keywords are not random, they are the outcome of an analysis, instead, that defined what the best way is in order to achieve a certain goal.
Marketing impulse factors are also important: scarcity, sense of urgency, fear of loss, and so on, will be your trump cards in order to convert leads, and we know how to use them.
Monitoring is also fundamental: there are a lot of tools online that allow you to analyse your users’ behaviour when they visit your pages. We will examine the data we receive from these tools and find a way to improve your actual landing pages.
We can plan just a campaign or a long-term strategy for you, but we will never apply a fixed cost, because we know that no two clients are the same, so it would make no sense to charge the same fare for everyone, as our clients would end up spending more for our fees than the campaign itself.
Our fees will always be proportionate to your budget, and they could be as little as £100 or they could be over £10,000.
Don’t be afraid to ask a quotation, because there is always room for a deal.
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Let's talk about you, about us, about your projects and ideas.
Feel free to get in touch with us with absolutely no commitment: we are more than happy to help you do things the right way on the web. Your ideas have a weight and should not be left to chance. That’s why our professional team is at your disposal seven days a week.
You can talk to us about your project, about something you need to get done on a website, about the web application you need to work better, about technical advices or anything that falls in the online field: we can get there.
Don’t make the mistake of procrastinating by missing the opportunity of a professional confrontation: we have been working on the web for all our lives and we are eager to share our knowledge with you.