Search Engine Optimisation is the very least you can do if you want to increase your traffic on your website. You might be lucky and have a website that does not need any optimisation, but it is very rare. And it doesn’t last for long, anyway. But don’t worry, there are two things we can do as a Search Engine Optimisation Company to improve your website’s SEO righ away:
What can SEO involve?
About our Search Engine Optimisation Company
A SEO audit is probably the first thing we will do when a client demands an optimisation of their website. With a SEO audit, we will examine all the fundamental aspects that make a website appealing for Google and other search engines.
We will analyse:
- Internal links: we will check all the internal links to make sure none of them is broken, as they are very harmful for your website: search engines do not like 404 pages;
- Breadcrumbs: this is very useful for both users and crawlers, as they make navigation across your website easy;
- Headlines: did you know that headlines have a hierarchy that must be respected? We will check you have all the Hs in place;
- Meta-tags: the page title and the description make your snippet up, so you should ensure all relevant keywords are included;
- Code review: we will check if the code is clean and if crawlers can easily read it;
- Loading speed: if your website loads fast, your website has good chances of ranking high, as this is one of the most important aspects;
- Images: they should be optimised too. Their alt attribute and their size are very important;
- URLs: links are important in many ways. Are they too long? Do they include the main keyword? We’ll check that;
- Loops: a page redirects to another, which redirects to another, and again, again, and again. Search engines don’t like it, but we can fix it;
- Backlinks: are other websites linking yours? Are these websites not malicious?
- Sitemap: a sitemap make the journey on your website easier and makes sure crawlers do not miss any content;
- Robots: are there any pages excluded in the robots file? Why? We will have a look.
On top of these things, we will also give some tips to improve your SEO based on the SEO audit.
Google is the most important search engine in the world, because it’s the most used and the richest in results. On the other hand, it is also the most sophisticated, and websited have a lot of work to do in order to be optimised for its SERP.
Basically, Google rules the whole internet. Well, its prescriptions and suggestions are not mandatory: you are free not to abide by its terms, but you will be invisible, and, for the things we said, being invisible is not convenient for your business.
However, Google has got some guidelines accessible to everyone, so that all the website owners can adjust all the parametres they need to be indexed in Google’s directory.
Does this mean everyone can do their own SEO alone?
In a certain way, yes. However, Google doesn’t say anything about how to do all the things it recommends, and that is when the help of a professional becomes necessary.
Moreover, Google’s algorithm changes by the day, so what you do today, might be obsolete tomorrow. If you have a professional following you, they might tell you and adjust these things for you. Would you be able to do that every day?
Let us help you with that. We can’t guarantee the first position, but there is always a way to improve your position.
Every client has a different story, a different website, and obviously different needs, so it is very hard to tell a precise fare to pay for this kind of work.
A SEO audit can be quite simple if the website has only a few pages, but if it’s more complex, like an e-commerce, things get more difficult.
Usually the price of a SEO audit is ranged between £500 and £2,000.
Also, if you want us to follow your progress day by day. doing everything is necessary to keep your website optimised, we will ask you to pay a monthly fee. It could be as low as £100, but it could be over £5,000 too. It all depends on your website and the resources it needs.
If you are interested, we can give you a free quotation for any of our SEO services.
Get in touch
Let's talk about you, about us, about your projects and ideas.
Feel free to get in touch with us with absolutely no commitment: we are more than happy to help you do things the right way on the web. Your ideas have a weight and should not be left to chance. That’s why our professional team is at your disposal seven days a week.
You can talk to us about your project, about something you need to get done on a website, about the web application you need to work better, about technical advices or anything that falls in the online field: we can get there.
Don’t make the mistake of procrastinating by missing the opportunity of a professional confrontation: we have been working on the web for all our lives and we are eager to share our knowledge with you.