Table of Contents

Logo

Logotype

Our logotype has been redesigned in 2020. The shape of the letters are made from scratch based on a sans-serif style.

Construction

Variations

Our primary logo contains our WK gradient and it is usable on dark and light background. We have 2 monochromatic versions of our logo.

  • The primary logo can be used on a dark as well as on a light background;
  • The dark monochrome logo cannot be used on the WK gradient.

Please use our logo mindfully making sure that it is visible at all the scenarios.

Symbol

Our symbol is an abbreviation of the logotype. Sometimes the symbol needs a hand to get our message across. It must be used just where there is an obvious association to our brand. The symbol cannot be used together with the logotype.

Construction

Variations

Spacing

Our brand is often put together with other brands logos. We have put together a way of aligning our logo with the others.

  • If possible, use the primary logo;
  • If you need to, the logotype can be swapped with our symbol.

Please use your best judgment when selecting which format to implement.

Misuses

Our logo has been designed following several rules. Keep it consistent throughout communications.

  • The following rules apply to all variants of our logotypes and symbols;
  • Exceptions are allowed for specific reasons (ex. marketing campaign);
  • The trademark sign cannot be removed, no exceptions for this.

Any exception must be approved by the head of design at Wiredmark or by the CEO.

Colours

Primary colours

If used consistently, our colours allow to generate a strong brand unity to reflect the brand name.

– Colour accuracy

If used consistently, our colours allow to generate a strong brand unity to reflect the brand name.

– Pantone usage

The colours here represent the coated colour swatches (C).

WK Gradient

Almost Black

HEX   #111111
RGB   17/17/17

CMYK   80/80/70/85
Pantone   Black 6 C

White

HEX   #FFFFFF
RGB   255/255/255

CMYK   0/0/0/0
Pantone   None

Secondary colours

Black

HEX   #000000
RGB   0/0/0

CMYK   91/79/62/97
Pantone   Black 6 C

Dark Grey

HEX   #3C3C3C
RGB   60/60/60

CMYK   0/0/0/90
Pantone   447 C

Medium Grey

HEX   #939494
RGB   147/148/148

CMYK   0/0/0/55
Pantone   423 C

Light Grey

HEX   #E2E3E2
RGB   227/227/226

CMYK   0/0/0/15
Pantone   Cool Gray 1 C

Almost White

HEX   #F9F9F9
RGB   249/249/249

CMYK   0/0/0/5
Pantone   7541U

WK Gradient

Wiredmark has one gradient and it’s used throughout our brand, as a primary colour.

Gradient Red

HEX     #FF0A00
RGB     255/10/0
CMYK   0/94/92/0

Gradient Orange

HEX     #FF6400
RGB     250/100/0
CMYK   0/71/96/0

Typeface

Headings

We use Gilroy for our headings, for print and on the web.

The heading typeface chosen to comunicate to the world is Gilroy. Gilroy is a modern sans serif with a geometric touch designed by Radomir Tinkov.

Gilroy

Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
[email protected]#$%^&*[}_

Gilroy

Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
[email protected]#$%^&*[}_

Body

We use Work Sans for the body copy of print and web.

The body typeface chosen to comunicate to the world is Work Sans. Work Sans is a typeface based loosely on early Grotesques designed by Wei Huang.

Work Sans

Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
[email protected]#$%^&*[}_

Work Sans

Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
[email protected]#$%^&*[}_

Example of use

How to use our typefaces with our colours.

On black

Hello

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On black

Hello

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On black

Hello

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On black

Hello

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