Starting from the same CMS, WordPress, we used a new theme and customised it to obtain a unique front-end, original and user-friendly. This way we got a triple advantage: visits increased, dwelling time increased, conversions increased.
In order to make the user experience more interactive, we developed a WordPress plug-in upon client’s request to create some questionnaires with a score system that would show different responses according to the score obtained.
Answering the questions, the user could effectively describe and understand their symptoms and get advice and work out exercises, too.