L’Altra Riabilitazione, a leading national physiotherapy practice based in Rivergaro, Italy, was in search of an agency to work on its digital marketing.
According to his own words, owner Marcello Chiapponi was desperate to find a team that “worked with common sense”, and that could deliver real growth for his online channels, and therefore his business.
Chiapponi’s website had a huge potential, but was suffering from poor SEO optimisation and several technical issues.
Nevertheless, it managed to achieve several thousands of views per month from organic sources, such as Google, YouTube and Social Media.
The brand needed a change of direction, but we had to make it right, or it would risk losing everything that was built until that point.
The launch of a new, modern website, supported by a solid infrastructure, was the first step on which we based the whole digital strategy of the brand.
Over time, we have been involved in L’Altra Riabilitazione on multiple fronts, and still are as of today. We crafted SEO-oriented articles, took care of local advertising on Social Media, and delivered new clients to the business.
Furthermore, we helped Chiapponi with his email marketing strategy, building new landing pages, and managing the e-commerce where he sells his physiotherapy courses.
We have become the go-to agency for everything Marcello Chiapponi needs to get done. Not only for his main project L’Altra Riabilitazione, but also for his other equally important projects as well.
Since our collaboration started, L’Altra Riabilitazione has reached over 16 million users, for a total of over 25 million new sessions.
L’Altra Riabilitazione is now Italy’s most visited physiotherapist blog.
The best partnership in my life: among the dozens of professionals with whom I have been working, they have been the only ones who positively revolutionised my online presence.