The main goal of a company is selling their products, their services, or act in every way possible to positively contribute to its revenues. This can happen with direct sales, promotions, new products launch, or following indirect paths: for example, working on branding, build a solid reputation, making your target feel you are close to their needs and lifestyle. Whether the path we choose, it is fundamental to remember that if a brand is loved by many, but sells to few, then it is doomed to die.
All the communication actions you take should contribute to your brand’s success, as they are investments that must bring a return, otherwise they are classified as costs, therefore, should be kept under control.
The most effective way to sell is not always trying so, otherwise nobody would work on branding rather than discounts.
Digital communication cannot afford being self-referential anymore, focused on nice things that bring no ROI. Now the focus is on people, and there is no better tool than the internet to do so.
The point is, if you want to be successful in your business area, you must have a strategy based on the reason why people should choose your product or service, why they should visit your website, read your blog, and like your Facebook page.
If you want to collect data on your customers, you have to convince them, still asking why they should do so.
Why you? What have you got to offer? What happens if people choose you? Why should they be committed to read your contents instead of watching videos with cats on Youtube? When preparing a digital strategy, the most important thing is not how to do it, what technology to use, and so on, but it is why they should choose us. The key is: build relevance.