Digital Strategy

Make your presence online profitable

Being online with your brand just for the sake of it, will bring no advantage to your business. Just like everything else you do for your company, you should approach the online world with an organised plan and a certain number of marketing goals, such as brand awareness, sales increase, and so on. Together, we will make your online presence meaningful. And profitable.

Being online is great, but only a digital strategy will make it worth.

What can Digital Strategy involve?

Client Discovery

We will ask a lot of questions about your business, brand, and products. In this phase, we need information for a deep analysis.

Competitors Audit

We analyse the communication strategy of your competitors, then we exploit your strength and their weaknesses.

Target

We analyse the profile of your potential buyers, in order to prepare a digital strategy that will surely hit the nail on the head.

SEO

Search Engines like Google are essential to your business, because they are one of the main links between you and your potential customers.

Advertising

Advertising on the internet is cheaper than any other media, but you need a proper strategy. Don’t worry, we will take care of it.

Landing Pages

Specific pages where your visitors are converted to leads or sales. High-conversion Landing Pages deliver maximum results.

Website

Your website is your business window to the world, and you cannot afford not to have one. We can build one for you.

Social Media

Social media are a powerful marketing tool, but you need the expertise of a professional to manage them well. You can count on us.

Corporate Blog

The creation and optimisation of your blog content is essential for a good SEO and adds value both to your business and your visitors.

A few more details

What is it about?

Being online makes no sense if there is no strategy behind. Creating your brand identity online, means you chose to invest a lot of money. Wouldn’t you like to see that money back and even increase your revenues? Well, you can.

Still cannot believe it? Have a look at these two particular topics:

Strategy

The main goal of a company is selling their products, their services, or act in every way possible to positively contribute to its revenues. This can happen with direct sales, promotions, new products launch, or following indirect paths: for example, working on branding, build a solid reputation, making your target feel you are close to their needs and lifestyle. Whether the path we choose, it is fundamental to remember that if a brand is loved by many, but sells to few, then it is doomed to die.

All the communication actions you take should contribute to your brand’s success, as they are investments that must bring a return, otherwise they are classified as costs, therefore, should be kept under control.

The most effective way to sell is not always trying so, otherwise nobody would work on branding rather than discounts.

Digital communication cannot afford being self-referential anymore, focused on nice things that bring no ROI. Now the focus is on people, and there is no better tool than the internet to do so.

The point is, if you want to be successful in your business area, you must have a strategy based on the reason why people should choose your product or service, why they should visit your website, read your blog, and like your Facebook page.

If you want to collect data on your customers, you have to convince them, still asking why they should do so.

Why you? What have you got to offer? What happens if people choose you? Why should they be committed to read your contents instead of watching videos with cats on Youtube? When preparing a digital strategy, the most important thing is not how to do it, what technology to use, and so on, but it is why they should choose us. The key is: build relevance.

Editorial plan

The editorial plan is a document written with the purpose of solving various problems:

  • Guaranteeing a certain coherence in terms of strategy and goals, contents created, and shared regardless of the platforms used;
  • Planning an editorial calendar;
  • Verify connection between contents and touchpoints;
  • Keeping in mind the creation –> approval –> publication flow at all times.

The person in charge of an editorial plan is usually a digital strategist, a blogger, or a social media manager. Here are the most important points:

  • Topic: it is the main topic we want to talk about, that should always be related to the activities of the company or the product we are working on, even though the topic is not always totally about the product. For example, if we are working to promote a travel insurance, we might talk about travels, rather than insurance, because it is likely more relevant and rich of subjects to write about.
  • Sources: if you have contents, you must have sources. They could be either online or offline, internal or external. Whether you choose, make sure they are reliable and relevant.
  • Tools: there is plenty of marketing tools online, but this doesn’t mean you have to use them every time, for any project. Sometimes you only need a list and a task management tool.
  • Flows: on top of the sources, we also must put in clear terms who writes, who approves, and who publishes. Standard procedures make the work smooth and fast.
  • Distribution: what kind of contents will you publish? How do they change according to the various platforms?
  • Time: persistance of a content online depends on many factors: the platform used, the relevance of the content, the amount of people actually online in that moment, the presence of advertisements, time and date of publication, and so on. Make sure you know these times properly, perhaps experimenting different solutions.
How much does it cost?

All clients are different, so we have no fixed costs, as they wouldn’t be fare for those who are aiming to invest a little and get small results, and grow with the time.

Our fees will always be proportionate to your budget, and they could be as little as £100 or they could be over £10,000.

Don’t be afraid to ask a quotation, because there is always room for a deal.

Get in touch

Let's talk about you, about us, about your projects and ideas.

Feel free to get in touch with us with absolutely no commitment: we are more than happy to help you do things the right way on the web. Your ideas have a weight and should not be left to chance. That’s why our professional team is at your disposal seven days a week.

You can talk to us about your project, about something you need to get done on a website, about the web application you need to work better, about technical advices or anything that falls in the online field: we can get there.

Don’t make the mistake of procrastinating by missing the opportunity of a professional confrontation: we have been working on the web for all our lives and we are eager to share our knowledge with you.

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