What can Landing Pages involve?
A few more details
Lead generation is a marketing action that allows the marketer to make a list of potential customers interested in the products or services offered by a certain company.
This operation consists in finding new interested clients, get the contact information of the prospects, and build a database that will be used for commercial purposes.
In order to generate new leads, a marketer can use multiple strategies, like traditional advertising, direct marketing or web marketing. Landing pages fit in this last category.
Lead generation’s best feature is that all the prospects in the list are surely interested, therefore very likely to buy the product offered.
The first thing to do when defining a lead generation strategy is knowing the target, then you have to create a lead magnet: something that will attract your potential clients. Once you know these elements, the landing page can be created. The landing page will contain an opt-in form that will collect users’ data. If a user leaves their data, you got a conversion!
Imagine the process of selling goods on the internet as a funnel, which is also the word used by marketers to describe this technique. The main concept is that there are always a lot of leads, but only few of them get to the end of the process. The purpose of a lead generation, is basically generating as many leads as possible and convert as many as possible with a funnel.
The most important funnel strategy is called lead nurturing (as you nurture your leads until they blossom as a sale), which aims to distribute to the prospects all the information and useful content that will educate these leads on the topic of their interest, and therefore on the product offered.
Many funnels capture leads via a landing page, and then start an e-mail sequence that will give your users a freebie, such as a webinar or a free e-book, and when these freebies are redeemed, another sequence starts until they are taken to the final purchase.
A funnel can start from search engines, mailing lists, blogs, social networks, display advertisements, and so on, but it always passes through a landing page.
Landing pages are the result of a digital strategy and the analysis of many factors in play, like the target, the tone of voice, the reason why, and so on. Therefore, they cannot be quoted as normal web pages.
However, it doesn’t mean they have to be expensive! A very basic simple landing page can cost less than £300, while a very complex, with payment processing features, monitoring systems, and more, could cost anything from £800-£2,000.
However, if you ask us a quotation and describe your needs and goals, we will give you an accurate figure, perhaps cheaper than expected.
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