Landing Pages

Generate leads and sales with ease

Developing landing pages is nearly becoming a daily task: they are on our most popular project kinds, whether they are autonomous or incorporated in a funnel.
The reason why marketers and website owners ask us to make landing pages is that this powerful tool has a very high conversion rate, if well done. We study your product, your marketing strategy, we define together your goals, and then we create the best landing page to achieve them. Simple and effective.

If you want quick and easy conversions, get a landing page!

What can Landing Pages involve?

Brainstorming

To create an original landing page that really makes the difference, we need to find new ideas and concepts from everywhere we can.

Wireframing

A process during which your landing page structure is thought and planned with the appropriate tools.

Design

A good design should always keep functionalities and user experience into account. We’ll make sure it does.

Coding

We’ll use pure code to make your landing page special and plenty of useful functionalities, both for you and your users.

Responsiveness

Your visitors may land on your website from any device, so it is critical that it is visible and usable from all of them.

Impulse Factors

Scarcity, urgency, fear of loss, and a lot more. We will use the most common psychological levers to increase the conversion rate.

Tracking & Monitoring

Analyse where your users come from and what they do on your landing page, to evolve your strategy over time and get better results.

Integrations

Integrating your landing page with external scripts will allow you to automate some processes. Time and money saving!

Law Requirements

All our landing pages are law-compliant and GDPR-proof. It is essential to follow the current regulations if you trade online.

A few more details

What is it about?

Landing pages are those pages where users “land” after coming from search engines or advertisements. They are a powerful marketing tool, used mainly for two purposes:

Interested? Here you can find more.

Lead Generation

Lead generation is a marketing action that allows the marketer to make a list of potential customers interested in the products or services offered by a certain company.

This operation consists in finding new interested clients, get the contact information of the prospects, and build a database that will be used for commercial purposes.

In order to generate new leads, a marketer can use multiple strategies, like traditional advertising, direct marketing or web marketing. Landing pages fit in this last category.

Lead generation’s best feature is that all the prospects in the list are surely interested, therefore very likely to buy the product offered.

The first thing to do when defining a lead generation strategy is knowing the target, then you have to create a lead magnet: something that will attract your potential clients. Once you know these elements, the landing page can be created. The landing page will contain an opt-in form that will collect users’ data. If a user leaves their data, you got a conversion!

Funnel marketing

Imagine the process of selling goods on the internet as a funnel, which is also the word used by marketers to describe this technique. The main concept is that there are always a lot of leads, but only few of them get to the end of the process. The purpose of a lead generation, is basically generating as many leads as possible and convert as many as possible with a funnel.

The most important funnel strategy is called lead nurturing (as you nurture your leads until they blossom as a sale), which aims to distribute to the prospects all the information and useful content that will educate these leads on the topic of their interest, and therefore on the product offered.

Many funnels capture leads via a landing page, and then start an e-mail sequence that will give your users a freebie, such as a webinar or a free e-book, and when these freebies are redeemed, another sequence starts until they are taken to the final purchase.

A funnel can start from search engines, mailing lists, blogs, social networks, display advertisements, and so on, but it always passes through a landing page.

How much does it cost?

Landing pages are the result of a digital strategy and the analysis of many factors in play, like the target, the tone of voice, the reason why, and so on. Therefore, they cannot be quoted as normal web pages.

However, it doesn’t mean they have to be expensive! A very basic simple landing page can cost less than £300, while a very complex, with payment processing features, monitoring systems, and more, could cost anything from £800-£2,000.

However, if you ask us a quotation and describe your needs and goals, we will give you an accurate figure, perhaps cheaper than expected.

Get in touch

Let's talk about you, about us, about your projects and ideas.

Feel free to get in touch with us with absolutely no commitment: we are more than happy to help you do things the right way on the web. Your ideas have a weight and should not be left to chance. That’s why our professional team is at your disposal seven days a week.

You can talk to us about your project, about something you need to get done on a website, about the web application you need to work better, about technical advices or anything that falls in the online field: we can get there.

Don’t make the mistake of procrastinating by missing the opportunity of a professional confrontation: we have been working on the web for all our lives and we are eager to share our knowledge with you.

Menu