Naming

Your beautiful, sexy, unique name

A name describes your story, your philosophy, your business, your identity. A name is the first step you take on the stairway of success. That’s why you cannot afford to take it wrong. Your name will be pronounced by thousands, maybe millions of people. Your name will be written on the internet, on TV, on street signs, on labels… how could you just pick a random name? Would you really dare to take this risk?

A name is the first step to success. Take it right.

What can Naming involve?

Domain Registration

The domain name of your project on the internet should be descriptive, unique, and SEO-friendly. Register it with us.

Marketing

Can a name be subject to marketing decisions? Of course: many product names became famous thanks to their campaigns.

Brainstorming

A lot of ideas, concepts, and studying lies behind every name. Before that, there must be a phase in which thoughts just flow.

Tone of Voice

Not only blog posts, advertisements, and landing pages: names, as well, can have a tone of voice.

Rationale

A name is good when it is supported by a good rational argument. We will explain it to our client in a document.

Target

We analyse the profile of your potential buyers, in order to create a name for your brand that will surely hit the nail on the head.

Phonetics

Does your name sound good? We need to make sure it sounds good to your target, too, wherever they come from.

Semiotics

A name is a set of signs, before everything else. This is an aspect we can’t forget, and we will study its semiotics.

Law Compliance

Your name should be original and different from all others registered, not only for the sake of uniqueness, but also for legal reasons.

A few more details

What is it about?

When launching a business online, the name is something you should take very seriously, because it will define your brand positioning, and could give you some interesting advantages when choosing a domain name. We will balance the attributes and get you a name that suits your goals.

Domain names

Your domain name is the first stone on which your online presence will be built. Obviously, if you are a company owner, you will want to register a domain name that matches your company name, but if you are creating a new brand, it might be worth stopping and thinking about all the options you have.

An appropriate domain name can boost your SEO, if it matches your area of business.

If you want to access the opportunities of the web with the right credentials, we can find a name for you that will be recognised by your target, will recall your company values and your area of expertise.

Also, while a re-branding can be easily accomplished offline, on the internet the going gets tough: if you change your name and transfer all your content, all the SEO work you did in the past will be thrown away. This means you cannot just choose a random name, because it must last a lifetime.

In this case, you’d better leave the job to a professional who will study your name and think about all the aspects.

Name attributes

The verbal (pronounceable) part of a name carries a certain amount of attributes with it. In particular, there are three attributes categories: phonetic, semantic, and marketing attributes.

In the first category we put all those attributes that make a name recognisable, memorisable, and pronounceable. Actually, this is an even more serious issue for global names for products that will be sold on different national markets. In these cases, it is not rare to find an abstract name that satisfies sound requirements. Even the quantity of syllables is a matter of discussion. For example, some specialists say monosyllables should be avoided for two reasons: legal troubles during the registration phase, and because a short name is not always identifiable.

Semantic attributes are examined on a deeper level: a name is a sign, a word, a thing, and a concept at the same time. The name contributes to perception, memorisation, penetration, and circulation of a certain product or service.

Marketing attributes are also important, as they express the brand positioning and eventually trigger certain feelings.

When creating a new name, we focus on all these attributes and tip the scales towards one of them according to the strategy and the goals our clients intend to achieve.

How much does it cost?

While registering a domain may cost a few dozens of pounds, giving a name to your brand might be a bit more expensive.

In order to get you a precise quotation, we need to know a few things, like the market (or markets) on which your brand will operate, what is your mission, your vision, the idea you want to infuse in your potential buyers, an overview of your communication strategy, including target and tone of voice, and many other things that might make the job easy or hard to do.

This is why a naming price can have a wide range, such as £1,000-£20,000+.

However, if you ask us a quotation, we will be happy to have a chat about it, and give you an accurate estimate.

Get in touch

Let's talk about you, about us, about your projects and ideas.

Feel free to get in touch with us with absolutely no commitment: we are more than happy to help you do things the right way on the web. Your ideas have a weight and should not be left to chance. That’s why our professional team is at your disposal seven days a week.

You can talk to us about your project, about something you need to get done on a website, about the web application you need to work better, about technical advices or anything that falls in the online field: we can get there.

Don’t make the mistake of procrastinating by missing the opportunity of a professional confrontation: we have been working on the web for all our lives and we are eager to share our knowledge with you.

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