What can Naming involve?
A few more details
Your domain name is the first stone on which your online presence will be built. Obviously, if you are a company owner, you will want to register a domain name that matches your company name, but if you are creating a new brand, it might be worth stopping and thinking about all the options you have.
An appropriate domain name can boost your SEO, if it matches your area of business.
If you want to access the opportunities of the web with the right credentials, we can find a name for you that will be recognised by your target, will recall your company values and your area of expertise.
Also, while a re-branding can be easily accomplished offline, on the internet the going gets tough: if you change your name and transfer all your content, all the SEO work you did in the past will be thrown away. This means you cannot just choose a random name, because it must last a lifetime.
In this case, you’d better leave the job to a professional who will study your name and think about all the aspects.
The verbal (pronounceable) part of a name carries a certain amount of attributes with it. In particular, there are three attributes categories: phonetic, semantic, and marketing attributes.
In the first category we put all those attributes that make a name recognisable, memorisable, and pronounceable. Actually, this is an even more serious issue for global names for products that will be sold on different national markets. In these cases, it is not rare to find an abstract name that satisfies sound requirements. Even the quantity of syllables is a matter of discussion. For example, some specialists say monosyllables should be avoided for two reasons: legal troubles during the registration phase, and because a short name is not always identifiable.
Semantic attributes are examined on a deeper level: a name is a sign, a word, a thing, and a concept at the same time. The name contributes to perception, memorisation, penetration, and circulation of a certain product or service.
Marketing attributes are also important, as they express the brand positioning and eventually trigger certain feelings.
When creating a new name, we focus on all these attributes and tip the scales towards one of them according to the strategy and the goals our clients intend to achieve.
While registering a domain may cost a few dozens of pounds, giving a name to your brand might be a bit more expensive.
In order to get you a precise quotation, we need to know a few things, like the market (or markets) on which your brand will operate, what is your mission, your vision, the idea you want to infuse in your potential buyers, an overview of your communication strategy, including target and tone of voice, and many other things that might make the job easy or hard to do.
This is why a naming price can have a wide range, such as £1,000-£20,000+.
However, if you ask us a quotation, we will be happy to have a chat about it, and give you an accurate estimate.
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