UX/UI Design

Less clicks, more interactions.

UX (User Experience) and UI (User Interface) Design are the main elements that make your user’s adventure throughout your website as smooth as possible, so that they can easily find whatever they are looking for.

If you have a website or a web application and you are experiencing a very small or insignificant number of interactions, it is very likely that the user experience wasn’t seriously taken into account during the design and development phase.

Not to worry, though: as you can imagine, UX & UI Design are some of our many areas of expertise. In the past, we largely improved the interaction rate of many websites and we can to do the same for you.

Gift your visitors with less headaches and gently lead them where you want to, whether it is a contact form, a registration or a checkout page.

What can UX/UI Design involve?

Experience Design

Visually pixel-perfect and easy to use: these should be the main features of every good website to guarantee a great user experience.

Code Review

To get the best User Experience, your code needs to be optimised and failproof. We will conduct a full code audit.

Funnel Planning

What are the steps your visitors take and where and why do they stop? We can find it out by creating a flowchart to plan your funnel.

Design Standards

We’ll design the User Experience by following the modern design trends. Your website will look as fresh and original as possible.

Responsiveness

Your visitors may land on your website from any device, so it is critical that it is visible and usable from all of them.

Brainstorming

UX design is not just marketing formulas, but also creativity, and we run dedicated sessions to craft new ideas.

Website Engagement

Better UX/UI and better usability means more engagement with your business and what it does. This is one of our main focuses.

Content Review

User Experience greatly relies on copywriting and media content. In this sense, we will do a complete review of your website.

Behaviour Tracking

Analyse where your users come from and what they do on your website to evolve your strategy over time and get better results.

A few more details

What is it about?

People visit your website for a reason: some are looking for information, some want to buy something, others are just looking for something else. The point is that if your website is not well-finished, the people you brought on your website investing your time and money, will leave in a few seconds, for the pure and simple reason they can’t find what they are looking for, even though you’ve got it.

This is why you should keep into account these aspects:

User Interface

The main reason for a visitor to remain on your website is that they can clearly understand all the information and are stimulated to do some kind of action.

Altough some many think styles and colours are just a matter of aesthetics, they can be decisive for the achievement of your marketing goals.

For example, Serif fonts like Georgia can make texts easier to understand, but they do not increase reading speed. Viceversa, Sans-Serif fonts like Verdana or Arial, can increase reading speed, but does not improve the undestating of what is read.

Colours, as well, play a great role in this. There are a lot of studies on this matter, but you probably know some of them: red drives emotions, orange drives creativity, blue drives trust. By the way, what’s the dominant colour on many social networks? ūüėČ

Also, do not forget that the majority of your visitors may access your website from smartphones and tablets, so it is important that your website is responsive and users can access every page from their mobile devices, or you’ll end up losing 80% of your potential buyers.

User Experience

Imagine you have an e-commerce website: your main focus is selling products. However, in order to buy something users need to find their product manually, because there is no internal search, then they have to put more data than necessary through a form, then follow more and more steps, pass through an external payment processor, and finally get a confirmation. You can easily understand how you are complicating your own life and making your goals way harder to achieve.

Things like how simple it is to complete an action on your website, how many input fields are there in a form, and how easily a visitor can reach all the web pages on a website, mark a line between those who take advantage of the World Wide Web and those who don’t.

Think about that: everything runs fast, we are constantly distracted by advertising, and we are also overloaded with information. We can really pay attention to just a few things and only for a few moments, so if you want to convert your leads to buyers, you have to be quick! That’s why you need to sharp all the processes, make them simple, and ask just the information you need: people don’t like long questionnaires, and if your form reminds them of a boring marketing poll, they will just leave the page.

We take into account users’ behaviour and design an easy and quick experience for them, but still memorable enough to make sure they come back to you next time.

How much does it cost?

Giving an exact price to UX/UI design services is hard, because they often are bespoke, therefore the price is different for each client.

Restyling a website might cost as little as £500 for some light and easy tweaks, but things get more complicated when the processes to analyse involve purchases, subscriptions, and other marketing goals. The cost of a project can easily reach £15,000-£20,000 when radical changes are involved on bespoke web applications, as often there is no documentation and a deep analysis must be done in order to make sure the changes do not affect the main functions of the software.

The point is: don’t be afraid to ask for a quotation, especially from Wiredmark, because only an experienced team will be able to suggest you what is the best and most cost-effective way to achieve what you want.

Get in touch

Let's talk about you, about us, about your projects and ideas.

Feel free to get in touch with us with absolutely no commitment: we are more than happy to help you do things the right way on the web. Your ideas have a weight and should not be left to chance. That’s why our professional team is at your disposal seven days a week.

You can talk to us about your project, about something you need to get done on a website, about the web application you need to work better, about technical advices or anything that falls in the online field: we can get there.

Don’t make the mistake of¬†procrastinating¬†by missing the opportunity of a professional confrontation: we have been working on the web for all our lives and we are eager to share our knowledge with you.

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