Imagine you have an e-commerce website: your main focus is selling products. However, in order to buy something users need to find their product manually, because there is no internal search, then they have to put more data than necessary through a form, then follow more and more steps, pass through an external payment processor, and finally get a confirmation. You can easily understand how you are complicating your own life and making your goals way harder to achieve.
Things like how simple it is to complete an action on your website, how many input fields are there in a form, and how easily a visitor can reach all the web pages on a website, mark a line between those who take advantage of the World Wide Web and those who don’t.
Think about that: everything runs fast, we are constantly distracted by advertising, and we are also overloaded with information. We can really pay attention to just a few things and only for a few moments, so if you want to convert your leads to buyers, you have to be quick! That’s why you need to sharp all the processes, make them simple, and ask just the information you need: people don’t like long questionnaires, and if your form reminds them of a boring marketing poll, they will just leave the page.
We take into account users’ behaviour and design an easy and quick experience for them, but still memorable enough to make sure they come back to you next time.