A funnel is the journey users make from the moment they click on your advertisements until the final purchase. If you optimise your funnel, your sales will surely increase.
What do Search Engine Optimisation companies do to help you climb SERPs?
Website audits, keywords research, keyword monitoring… when you want your website to really be visibile on Google, Search Engine Optimisation companies will start shooting all kinds of weird terms at you. But what do they really mean and what really should these companies do on a practical level?
When it comes to SEO, Google comes on our mind. Nevertheless, Google only holds 70% of the search engine industry, so it is legit to try doing SEO on Bing and getting a good position.
You are always careful to what you post on social media, and if something goes wrong, your reputation does too. That’s when you learn how to manage a crisis on social media.