What do Search Engine Optimisation companies do to help you climb SERPs?
Website audits, keywords research, keyword monitoring… when you want your website to really be visibile on Google, Search Engine Optimisation companies will start shooting all kinds of weird terms at you. But what do they really mean and what really should these companies do on a practical level?
When it comes to SEO, Google comes on our mind. Nevertheless, Google only holds 70% of the search engine industry, so it is legit to try doing SEO on Bing and getting a good position.
Your priority is still to write useful content, but you cannot forget about the main goal of a blog post: convince your reader to read the next one. And then another one, and another, and another.
