The reason why you opened a blog is likely to attract visitors that could become potential customers in the future. The way you do it is helping your target finding a solution to their problems in your posts.
Your priority is still to write useful content, but you cannot forget about the main goal of a blog post: convince your reader to read the next one. And then another one, and another, and another, and another, until your occasional reader becomes a regular one.
So, how to keep a reader on the blog after the first post?
A good idea is placing internal links in your post, making sure they are related to the topic of the main post, as it is the one which attracted the readers on your blog.
Once you chose the topic you are going to talk about in your next post, before starting to write it, do a research on your own blog and take note of all the posts with a similar topic, so that you will already know which ones you should mention even before you write your first draft. Also, consider landing pages and take into account cornerstone articles.
On top of placing interesting internal links, this technique also allows you to make your post thinner: let’s say you are writing a post on topic A, which is related to sub-topic B and sub-topic C, and you wrote a post for each of them. Instead, of writing again of B and C into the post A, why don’t you just put internal links to those two posts, which are likely more accurate and specific?
In order to keep your readers’ attention high, make sure that not only they find a solution to their problem, but also get more curious about it and wants to go deeper with that particular topic. Internal links allow you to do so: you don’t need to be direct, all you have to do is leading your readers to another post.
However, internal links matter a lot, but this is up to you and your style: if you are good at blogging and place internal links at the right place, rest assured your reader will stay on your blog for long time!
Update old posts
The flexibility offered by a blog is immesurable: once you published a post, you can change it unlimited times, therefore, a good idea could be placing internal links to new posts into old ones. It is a popular practice and Google finds nothing wrong with it.
Even when writing a new post, take note of anything that could be written in details in another post, so that you can insert it in your editorial calendar later. Obviously, do not forget to link the post you just published.
Using these techniques, on the long run you will realise you created some kind of spider web in which each link is a knot, and thanks to them, your visitors walks from a wire to another.
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