Website audits, keywords research, keyword monitoring... when you want your website to really be visibile on Google, Search Engine Optimisation companies will start shooting all kinds of weird terms at you. But what do they really mean and what really should these companies do on a practical level?
Every business needs to communicate on digital media: traditional advertising is slowly dying, and people spend most of their time on the internet and social networks. Everybody knows a good brand reputation online is essential.
We would never dare to tell our customers we can deliver "guaranteed SEO results" That being said, your next question would likely be: why is guaranteed SEO impossible?