It is easy to give your brand a space online, but it is hard to make people choose it. That is because a good-looking website is not enough. We saw outstanding products and brilliant ideas fail on the internet because of bad communication (or the total lack of it), and when it comes to online communication, content is very important.
Images can already tell a lot, but words are the most powerful tool we have. With words we can express your values in a language that your target can easily understand.
In fact, the first rule for a persuasive content is studying the target and use the language they would use, in order to establish a certain empathy, and this actually is the first step we take when crafting persuasive content for your website or any other internet platform you advertise your brand on.
The second step is about finding the right words, and in order to do so, we need to understand what the real needs of your target are: everyone visits a website for a reason, and those who come with the intent of buying (transactional searches), always have a problem they want to solve. Once we know what this problem is, all we have to do is explain how you or your product could help, which means highlighting its benefits.
The third step is making your brand different from your competitors. Every brand has got something unique, they only need a copywriter that can express it best. We will put ourselves in your brand’s shoes, and we will do a work of storytelling in order to depict your company like you always wanted, but you just couldn’t find the words.